Cannes Lions

SUNLIGHT DISHWASHING TABLETS

LOWE BULL, Cape Town / UNILEVER / 2004

Film

Overview

Entries

Credits

Overview

Description

A hand enters from the top of the screen and makes circular movements with its finger. We hear a high-pitched whistling sound, as if a finger is running along the rim of a glass. We cut to pack shot and realise that Sunlight makes glasses so clean, they become virtually invisible.

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