Cannes Lions
DH, LO, Recife / LIVRARIA CULTURA / 2017
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Description
Video streaming services always present some suggestions of series and movies, based on what the user previously watched. Bookstore chain Livraria Cultura uses Netflix's recommendation feature as an insight to offer a literary alternative for film and series fanatics. The ads bring book suggestions related to titles found in the Netflix catalog, so the user can expand their understanding of that movie / series subject.
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