Cannes Lions
HI-RES!, London / INTERSCOPE RECORDS / 2006
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Brief:To create a new online home for Beck, without the need for it to be tied into a specific release.Rationale:Taking its origin from the 19th century Viennese Theatre (where flat panels on stage could be flipped to create a new stage scene), we developed a virtual mechanical version of it, using our own photography of sculptures made up of tapes and CD cases.Target Audience:Beck fans. So almost everyone, really.
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