Cannes Lions
SERIAL PICTURES, Culver City / INTERSCOPE RECORDS / 2017
Overview
Entries
Credits
Description
Create a video that will capture the artists’ free spirit. In the video, we see her love for wild men and the need to break free from the “average” guy who does not excite her.
Execution
The video was released exclusively on Apple music for 24 hours before hitting all other platforms the following day.
Outcome
As of April, there were over 8 million views on YouTube.
Similar Campaigns
12 items