Cannes Lions

John Wayne

SERIAL PICTURES, Culver City / INTERSCOPE RECORDS / 2017

Film
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Overview

Entries

Credits

OVERVIEW

Description

Create a video that will capture the artists’ free spirit. In the video, we see her love for wild men and the need to break free from the “average” guy who does not excite her.

Execution

The video was released exclusively on Apple music for 24 hours before hitting all other platforms the following day.

Outcome

As of April, there were over 8 million views on YouTube.

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