The condom industry in the US markets itself very literally. Lots of cliches, conservative photography and fear mongering (pregnancy, disease, etc.) abound. ID is a condom company that has a different point of view. We believe the purpose condoms serve speaks for itself. So we just go about making the best extra thin condoms around. So thin, you and your partner can go about having the kind of sex that makes it feel like you’ve truly become one person.