Cannes Lions
TBWA\BELGIUM, Brussels / DUPUIS PUBLISHING / 2013
Overview
Entries
Credits
Execution
We organize a contest which gives one of those kids the chance to become a real comic book character.
Outcome
20463 people participated, 2500 clans were formed, 15000 votes were cast. Eventually @tangselmans won the contest and was transformed by the comic’s authors into a character that featured in ‘Seuls’ comic book #6. 87500 copies of that particular issue were sold, a rise of 30% compared to comic book #5.
Similar Campaigns
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