Since Jac Motors had already been launched in Chile, we decided to go there and test-drive them. But that any agency could do. So better then that, we sent 6 top Ogilvy executives to buy 4 JAC cars and drive them back to Brazil, over the Andes mountains and through 3 countries, in a 3329km Test Drive experience that we would shoot and use on the pitch to promote our knowledge and experience with the cars.

We won the 42 million dollar JAC Motors account and raised the bar for pitches in Brazil. Our road trip documentary videos were sent to Youtube and got more than 28000 views (not bad for a pitch video huh?).