Good Night campaign launched with a stylish, beautifully engaging 60-second brand ad, focused on positioning Dreams as a retailer that is committed to ensuring all its customers get the most comfortable night’s sleep. Shot in a warm, inviting light, the ad featured a cross section of the nation turning their lights off, getting cosy and bedding down for a great night’s sleep.

It ends showing a Dreams employee finally turning off his bedside lamp, before the we pull back to reveal twinkling night-time lights of Britain. The end line reads: “We won’t sleep till everyone’s in their Dream bed”.