Reading a bedtime story to your child is something all parents love to do. It’s sacred one-on-one time in a slightly more relaxed environment, without hyperactive energy, interruptions or distractions. It’s just you, and your kid. Or that’s how it should be.

Unfortunately, our mobile phones show no mercy when it comes to distracting us, and nowadays even infiltrate the quality time spent with our kids. To expose the bad habit of responding to our phones during story time, we recreated classic bedtime stories by adding an unexpected twist, due to the parent being distracted by their mobile.

Through this radio campaign we urged parents not to let their mobiles mix with family time.