Cannes Lions

BEE TV

DENTSU, Tokyo / AVEX BROADCASTING & COMMUNICATIONS / 2010

Film

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Overview

Description

In Japan, people who watch movies through mobile phones instead of televisions are increasing dramatically. As a result, BeeTV, a mobile-only broadcast station, started offering its service. We wanted to demonstrate that high-quality entertainment can be enjoyed through a mobile soap opera with real actors and authentic sets.

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