Cannes Lions

BEE TV MOBILE PHONE CHANNEL

DENTSU, Tokyo / AVEX BROADCASTING & COMMUNICATIONS / 2010

Overview

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Credits

Overview

Description

In Japan, the number of people who watch TV and movies through their mobile phones instead of home televisions is increasing dramatically. As a result, BeeTV, a mobile-only broadcast station, has begun offering different programs. We wanted to demonstrate the diversity of this entertainment service by showing slice-of-life moments captured through windows.

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