Synopsis: Whether step-by-step instructions for fashioning a workplace loincloth out of a necktie or fending off a rabid t-ball fan, wildsidetips.com encourages viewers to feed their wild side. And demonstrates that Jack Link’s jerky is just the kind of snack to help them do that. The animation style mimics the old instructional film style we all watched during our formative years. Objective: Seed the new Jack Link’s Jerky tagline “Feed Your Wild Side”. Broaden the jerky audience from core outdoorsman and begin positioning jerky as an anytime, anywhere snack. Target: Adventurous, meat-eating males in their early twenties to mid-forties.