This idea is built on the insight that the type of man that drinks Castle lager takes great pride in his bbqing technique.

With our special book of matches we not only invited them to participate in an event, we challenged them to show us what they are made of. And no South African man steps back from a challenge like that.

Castle Lager is now the proud holder of a Guinness World Record with 2 353 legitimate participants.

In total 10 327 people attended the record attempt across 5 simultaneous events in Cape Town, Port Elizabeth, Durban, Pretoria & King Williams Town.

An additional 1,061,300 litres of Castle Lager was sold above target for the month and an overwhelming R1m of media PR value was achieved.