In this spot we get to see how Quilmes, the most important Argentinean beer brand, takes the lead role making fun of itself, and mocking the typical beer market ads.

As soon as it begins we observe two boys realizing they have come to life in a typical Quilmes ad. Suddenly they start experiencing all the usual clichés that take place in this kind of spots, giving place to an ending that shows Quilmes as a truly irresistible beer.