The spot proposes us to imagine a Quilmes Stout beer as if it were a person. In this way, the particular attributes of the product are reflected in the character’s personality and the environment that surrounds it. Being Quilmes Stout a deep colored beer, with full body and head, deep flavored, with notes of chocolate and coffee, the resulting character and its surroundings will also have all of these characteristics, building in such manner, a unique personality.