Brought Heineken into the movies in a unique way–replacing the statutory sound check spot with a customized Heineken film that serves the same purpose while delivering the Heineken equity to a full house. We negotiated this unique innovation exclusively for Heineken for a period of 3 years.

With far less money than Singha, which has the further advantage of being a home grown brand, Heineken’s sound check resonated with cinema audiences–78% of them recalling it in exit interviews. Heineken grew brand liking from 73 to 75% in the first 3 months of this campaign and top of mind awareness from 53 to 56%-all at half the spend of Singha.