Heineken have made watching the best football in the world even better by sponsoring the UEFA Champions League since 2005.

72% of people watch UEFA Champions League matches alone and at home*. With StarPlayer, Heineken radically changes the way people watch UCL and takes watching football on TV to the next level.

StarPlayer is an 'interactive Champions League' and completely changes the way people interact with live football. We needed to get enough momentum with innovators and early adopters to carry the game 'cross the chasm' and be embraced by the mainstream.

On April 26 StarPlayer was launched exclusively to ‘Heineken Influencers’ – a select list of Heineken fans with access to their own large audiences. This included tech and innovation journalists, sports bloggers and select fans from our million strong Heineken community on Facebook.

The 'Heineken Influencers' were given the exclusive opportunity to play the game before the rest of the world at a private event and to break that news to their networks.

ATL media as well as packaging/POS support will launch in September.

At the time of writing, the game is not yet live, so results and success are not possible. Please consult the award site and film for full summary and results.StarPlayer will launch live on 27th April for iPhone and Facebook. The fans first opportunity to play the game during a live match is during the semi final match on the 27th April.