There was no big TV, Print and outdoor campaign – purely digital.Since launch in January there have been 186,918 visits of which 112,218 were unique visitors.

The average dwell time is a remarkable 7:01 minutes.

People from over 160 different countries have visited and put their home-brewery on the map. The ‘Order of Coopers’ CRM program has attracted 11,503 members – more than double previous year.

In terms of home brewing, thousands of people have placed their brewery on the map.The strength of the brand is reflected in the fact that 70% of users go straight for the URL.