The Share Our Billboard campaign was created to engage consumers in a passion-evoking cause to keep their favourite brand at “a buck a beer”. People were asked to help keep the price down by sharing our billboard by making an offer and uploading their message to jamesready.com.

Creation of local celebrities resulted in word-of-mouth buzz and local media coverage of James Ready. Since the launch of the “Help us, help you, pay less” campaign, the brand has increased sales by 183.6%.