Founded in 1824 by George Smith who strove to create a whisky against which all others would ultimately be judged, The Glenlivet is the world’s no.1 Single Malt Whisky in the US and no.2 and is widely recognised as 'the single malt that started it all'.

An embossed 3-wood graphic was created for the carton along with prominently displaying Alan’s signature as a marque of approval.The bottle design takes on the recently enhanced packaging for The Glenlivet core range to increase standout as well as prominently position the cartouche, which refers to the spirit’s founding family George & JG Smith.