Cannes Lions

BEER

HERRAIZ SOTO & CO., Barcelona / MAHOU-SAN MIGUEL / 2003

Awards:

2 Bronze Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

José Farias, El Kiku, is a second-rate bullfighter who lives in Cádiz (deep south of Spain). Or rather, he was. Was, because someone has finished him off. And this, precisely, is the challenge: to find out who the culprit was by following a series of clues which have to be uncovered and analysed. A lot of suspects, a lot of humour and a lot of cinematographic clichés are used to explain, through the game, the close relationship that Mahou has with the Spanish cinema and, in this particular instance, with film noir.

Similar Campaigns

12 items

Danone Taste Tunes

WUNDERMAN THOMPSON, Antwerp

Danone Taste Tunes

2020, DANONE

(opens in a new tab)