Cannes Lions

LAPSO

VCCP SPAIN, Madrid / MAHOU-SAN MIGUEL / 2019

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Case Film

Overview

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Credits

Overview

Background

Cervezas Alhambra knows how important time is when preparing a good beer with

great care and dedication. And to enjoy it, you also need to stop to take a moment,

because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.

However, we live in a hectic world where nobody has time, in which our way of

enjoying everything has changed.

Cervezas Alhambra presents:

LAPSO. An illustrated novel to enjoy more while you stop.

Twelve chapters that can be read in only TEN MINUTES, the same time you need to

fully enjoy an Alhambra.

Idea

Cervezas Alhambra knows how important time is when preparing a good beer with

great care and dedication. And to enjoy it, you also need to stop to take a moment,

because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.

However, we live in a hectic world where nobody has time, in which our way of

enjoying everything has changed.

Cervezas Alhambra presents:

LAPSO. An illustrated novel to enjoy more while you stop.

Twelve chapters that can be read in only TEN MINUTES, the same time you need to fully enjoy an Alhambra.

Strategy

Cervezas Alhambra knows how important time is when preparing a good beer with

great care and dedication. And to enjoy it, you also need to stop to take a moment,

because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.

However, we live in a hectic world where nobody has time, in which our way of

enjoying everything has changed.

Cervezas Alhambra presents:

LAPSO. An illustrated novel to enjoy more while you stop.

Twelve chapters that can be read in only TEN MINUTES, the same time you need to

fully enjoy an Alhambra.

Execution

Cervezas Alhambra knows how important time is when preparing a good beer with

great care and dedication. And to enjoy it, you also need to stop to take a moment,

because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.

However, we live in a hectic world where nobody has time, in which our way of

We presented LAPSO in La Casa Encendida, one of the most

relevant cultural venues in Spain, where anyone can relax while reading our mystery

novel set in Granada, one of the most emblematic cities of Spain, all while enjoying an

Alhambra beer.

Because to immerse yourself in the nuances of an Alhambra and everything else

around us, you just have to enjoy each time-lapse.

After all... Who doesn't have TEN MINUTES?

Outcome

High visit increase in traffic to specific Lapso site

https://www.cervezasalhambra.es/filosofia/lapso/

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