Cannes Lions
VCCP SPAIN, Madrid / MAHOU-SAN MIGUEL / 2019
Overview
Entries
Credits
Background
Cervezas Alhambra knows how important time is when preparing a good beer with
great care and dedication. And to enjoy it, you also need to stop to take a moment,
because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.
However, we live in a hectic world where nobody has time, in which our way of
enjoying everything has changed.
Cervezas Alhambra presents:
LAPSO. An illustrated novel to enjoy more while you stop.
Twelve chapters that can be read in only TEN MINUTES, the same time you need to
fully enjoy an Alhambra.
Idea
Cervezas Alhambra knows how important time is when preparing a good beer with
great care and dedication. And to enjoy it, you also need to stop to take a moment,
because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.
However, we live in a hectic world where nobody has time, in which our way of
enjoying everything has changed.
Cervezas Alhambra presents:
LAPSO. An illustrated novel to enjoy more while you stop.
Twelve chapters that can be read in only TEN MINUTES, the same time you need to fully enjoy an Alhambra.
Strategy
Cervezas Alhambra knows how important time is when preparing a good beer with
great care and dedication. And to enjoy it, you also need to stop to take a moment,
because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.
However, we live in a hectic world where nobody has time, in which our way of
enjoying everything has changed.
Cervezas Alhambra presents:
LAPSO. An illustrated novel to enjoy more while you stop.
Twelve chapters that can be read in only TEN MINUTES, the same time you need to
fully enjoy an Alhambra.
Execution
Cervezas Alhambra knows how important time is when preparing a good beer with
great care and dedication. And to enjoy it, you also need to stop to take a moment,
because it is proven that we only need TEN MINUTES to relax and enjoy our beer well.
However, we live in a hectic world where nobody has time, in which our way of
We presented LAPSO in La Casa Encendida, one of the most
relevant cultural venues in Spain, where anyone can relax while reading our mystery
novel set in Granada, one of the most emblematic cities of Spain, all while enjoying an
Alhambra beer.
Because to immerse yourself in the nuances of an Alhambra and everything else
around us, you just have to enjoy each time-lapse.
After all... Who doesn't have TEN MINUTES?
Outcome
High visit increase in traffic to specific Lapso site
https://www.cervezasalhambra.es/filosofia/lapso/
Similar Campaigns
12 items