Cannes Lions
BRAD, Quebec / BUDWEISER BUDVAR / 2010
Overview
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Credits
Execution
Bud Camp. A fantastic contest for an exclusive camp known by all the guys in Canada. And this year’s surprise activity: the Bombshell (La Femme Canon), a clever French wordplay meaning a very beautiful woman and also a human cannon ball. Mission: Reach the 18-24 year-old men in the bathrooms of bars. Three posters blasting the message above the urinals.
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