Reposition the KELER brand in order to bring it closer to the values of the brand’s current and potential customers.Dimensión designed a campaign in which it sought to “dramatize the character”, the KELER beer attribute.Our protagonist is at the pub.He goes to where his friends are seated, his “grand procession” starts, all looks remain fixed on his backside. The guys at the bar to lower their trousers, imitating him.

The protagonist reaches his friends and takes a beer out of each of his front trouser pockets. And then pulls up his trousers.Character