Cannes Lions

TROPICANA ORANGE JUICE

BIJOU EDITORIAL, Toronto / PEPSICO / 2010

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Overview

Description

On January 8th Tropicana brought the Sun to the remote arctic town of Inuvik, Northwest Territories after 31 days without daylight. The event was captured by a group of Canadian filmmakers and "Arctic Sun" is the 60 second docu-style spot that tells the story.

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