Eurobest
McCANN ERICKSON PRAGUE / NAS GRUNT / 2016
Awards:
Overview
Entries
Credits
Background
In the Czech republic, there is 840 000 people with diabetes. Every day, there are 150 new patience diagnosed with this disease. One of the main reasons is overconsumption of sugar.
The reason for such overconsumption is, that people don't know about all the sugar they, as most of it is hidden in all kinds of processed food. Based on the WHO research, our country fails in prevention.
So a national chain of bio groceries Náš Grunt decided to help - educate and offer a solution - honest products form natural ingredients without hidden sugar
Execution
Based on the WHO research, our country fails in prevention.
So a national chain of bio groceries Náš Grunt decided to help - educate and offer a solution - honest products form natural ingredients without hidden sugar.
We fed bees for days with chosen processed food. Not only that they ate it but they produced honey from it and we sent the honey to Czech food bloggers an journalists to write an article about this experience and make people understand how much sugar they eat.
Similar Campaigns
7 items