Client wants to launch Volkswagen Beetle in India, the task was to capture the legacy of the Volkswagen Beetle, while keeping the communication young and fresh.

We recreated pop-culture icons with a series of simplistic illustrations. The designs were clean, minimalistic and engaging, much like the Beetle itself. The icons made their way into the walls of showrooms, posters, t-shirts, calendars, and a book.

All the Volkswagen showrooms in the country were transformed simultaneously, almost overnight. The footfalls in the showrooms picked up on the very first day, as the striking designs were hard to miss even from across the street. The give-away posters, t-shirts and calendars added to the buzz and got more people enquiring about the Beetle and registering for test drives. In addition, mailers were sent out inviting potential customers to the showroom. Over the next 6 weeks, the average number of test drive requests steadily grew by over 40% and the Beetle continues to be one of the most talked-about cars in India.