Eurobest
DDB BRUSSELS, Brussels / VOLKSWAGEN / 2016
Overview
Entries
Credits
Background
The growing number of cars also means an increase of parking lots. This is often at the cost of free public areas. Volkswagen wanted to find a smart way to give back the city. So why not transform parking spaces into hybrid spaces where cars and people co-habit?
Description
By creating Volksparking, Volkswagen showed that they are looking for future-oriented solutions. A way to make the city more liveable again.
A mobile basketball hoop detects unused parking spaces and turns them into a playgrounds.
Execution
The hoop makes use of customized software and took 8 months to produce. Installed at a parking lot in Belgium, the installation allowed local residents to use the free spaces as a play area.
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