In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again, and to use the train to do so?

We asked ourselves the same question when we wanted to give business travelers a good reason to hold more meetings on site, and to use the train to do so. Luckily, not much research was needed. We observed ourselves and had the answer.

If you turn off the camera, it means you're doing something else on the side. So, why not show it?

We show the plain truth behind the camera in online meetings. What people really do on the side when they have their cameras turned off: like ironing, sitting on the toilet or exercising. We sum it up with the message at the end: Meetings should be meetings again.

The campaign started in January and it’s still running, that’s why we don’t have any numbers yet. But what we can see so far is the campaign is very well received by the target group.