Cannes Lions
TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2019
Overview
Entries
Credits
Background
7/10 people don’t believe they’re fulfilling their creative potential, but modern technology gives us everything we need to make our ideas a reality. The world needed a reminder of how powerful unleashing your creative potential can be.
Execution
This film is visual proof of what happens when humanity’s creativity, vision and dedication meet the ideal tool for creative minds.
Focusing on real people using their passion to make a difference in the world – and inspiring the next generation of creatives to make something wonderful and put it out there.
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