People (especially millennials) have little interest in child labor issues. Action against Child Exploitation (ACE), a Japanese NPO, wanted to raise awareness of these issues.

We executed this campaign from February 9th to March 9th, which are around Valentine’s Day and "White Day".

In Japan, women give presents (mainly chocolate) to men on Valentine's Day. Furthermore, there is a day called "White Day", one month after Valentine’s Day. “White Day” is the day for men to give return gifts to women who gave them gifts.

At this time of the year, the demand for trendy goods or foods to give sharply rises.

We have posted one of the three videos on Instagram Stories for a month, and each day the video was changed.