Cannes Lions
JWT, San Juan / RED CROSS / 2006
Overview
Entries
Credits
Execution
Using Puerto Rican’s love for bizarre news, we decided to create ads disguised as news written in the typical exaggerated style of yellow journalism with startling headlines so that they could not be ignored.
Outcome
The Red Cross investment was minimal because the ads were very simple. The results surpassed their expectations. They received hundreds of calls and 1,800 volunteers were recruited. Some of them travelled to Louisiana and other affected areas to provide assistance.
Similar Campaigns
12 items