Healthcare professionals—specifically retail pharmacy managers and pharmacists—were excited about SHINGRIX, a breakthrough shingles vaccine, but they were a little lost when talking to patients about it. An instructional video was called for; but instead of creating a typical instructional video, we filmed a satirical “making of” the instructional video.

In this Behind the Scenes look at the rehearsal for the SHINGRIX Effective Conversation video, the cast is about to rehearse the Adverse Events (side effects) scene. First, however, the director insists that the pharmacist “feel” the side effect and act it out. From pain in the injection site to fever to headaches, the actor nails each cue. Satisfied, the director calls for the rehearsal to commence. The actors perform brilliantly, giving the director goosebumps, which he invites the actor playing the customer to feel. The actor declines.