Behr wanted to expand its colour matching system into a multi-channel solution to help retain its leadership position in the paint category at The Home Depot. The company also wanted to reinforce its brand position as a reputable colour and design advisor for consumers.Arc worked with Behr to develop the ColorSmart by Behr system. Using the Behr.com website or an instore kiosk at The Home Depot, Behr customers can now visualise their design ideas, get colour recommendations and select palettes derived from specific colours or inspirational themes before making a purchase.