Under the claim, “Would you rather get Beirão?”, we've created a digital platform where people could swap their unwanted Christmas gifts for a bottle of Licor Beirão, knowing their gifts would go to charitable organizations.

We started by developing a website where people could apply to exchange their unwanted Christmas gifts for a bottle of Licor Beirão, and charitable organizations could apply to receive the exchanged presents.

On November 21st, we launched a nationwide multimedia campaign, on TV, outdoor, POS and digital, unveiling the idea. The video, posted on Licor Beirão's Youtube and Facebook accounts, was widely shared, reaching more than 5.5 million people online.

6.179 charitable organizations applied to collect the unwanted Christmas gifts.

Nearly 145.000 people visited the website to learn more about the campaign.

4.188 of them applied to swap gifts for a bottle of Licor Beirão.

After the Christmas Eve, 3.256 gifts were validated, swapped and handed over directly to charitable organizations.

The video went viral and was watched over 5.5 million times on Facebook, Youtube and Instagram.

6.179 charitable organizations applied to collect the unwanted Christmas gifts.

145.000 people visited the website to learn more about the campaign.

4.188 of them applied to exchange gifts for a bottle of Licor Beirão.

3.256 gifts were validated, exchanged and handed over directly to charitable organizations.