In order to overturn this unfortunate coincidence, in less than 72 hours we've created and produced a video with a humorous apology to Harry Kane for the incident involuntarily sponsored by the brand, offering him a bottle of Licor Beirão, Portugal's finest liqueur.

This film was shared online by Licor Beirão and immediately made the news across the world.

The match between Portugal and England national teams sponsored by Licor Beirão was held on June the 2nd.

In the following morning, the impressive tackle was on every newspaper, blog and TV.

We came across the idea and wrote the script in the afternoon.

The film was recorded less than 48 hours later and shared online on June the 6th

on Licor Beirão's Facebook and Youtube accounts.

The film made the news around the world immediately and was watched over 2 million times and shared over 14 thousand times, becoming one of the most viral videos of the Euro 2016 (even though the brand wasn't an official sponsor).

The video was a global success, shared from Portugal to England, from Malasya to Qatar.

We made the news all over the world, generating uncountable unpaid media.

In only one week, the video was watched over 2 million times and generated over 14 thousand shares.

According to Unruly website, it was one of the 10 most shared ads of the Euro 2016, along with major brands like Nike, Adidas, Volvo and Carslberg. And one of the few that wasn't an official sponsor.

With a simple idea, a tight schedule and the smallest budget, we introduced football fans around the world a spirituous liqueur brand they were not familiar with.