Beko signed the premium partnership agreement with FC Barcelona and they wanted to leverage this sponsorship. As a brand, Beko believes in being a team and its unifying power. However, from Ferguson to Ukraine the world faced too many clashes. Therefore, Beko wanted to use El Clasico, the biggest football club game between Real Madrid and FC Barcelona that is watched by 500 million people ever year, to showcase how magnificent we are when we unite.

To achieve this, we choose a universal movement that unites the whole stadium: Mexican Wave! And then we made a call for the world's first global fan wave that happened on LED screens around the pitch during El Clasico.

The world responded. We received 7,656 fan waves from 135 countries, reaching 10.3 million unique people that created $9.7 million worth of PR coverage.

We made a call for global fan wave with a video through digital platforms. Then we use FC Barcelona's social channels with

more than 100 million followers to spread our message even further. Fans from all around the world visited BekoGlobalFanWave.com through web and mobile site to record their own fan waves. Throughout the campaign we kept the conversation alive by creating short videos of best fan waves. At the end, we choosed the best fan waves and turn them into a mexican wave by showing them side by side on LED screens in CampNou during El Clasico.

The game is watched 500 million people worldwide.

Fan waves across 135 countries.

7656 user generated videos.

10.3 million unique people reached.

55.3 million impression.

7.2 million total engagement.

03.47 average time spent on site.

$9.7 million PR coverage.