At the Daily Cultural Clash section we launched new hidden cam episodes every day, all surrounding the cultural clash of “something fine meeting something cheap”. We created different characters, some of them played by the brothers themselves: The drug granny, the choleric priest, the failed terrorist, the grumpy grandpa and so on.

Using the hype of the site launch we capitalized on existing traffic and content structure in order to display our films; building value for Bellingham as it was all encapsulated by the message (fine meets cheap) and building value for 1000apor as they were getting high quality content for their new site. The clips were first aired on 1000apor, then on MSN through their collaboration with the Schulman brothers and finally on YouTube.

Extremely good results, probably Fondberg Spirits’ most successful campaign ever.The films received more than a million views and the clips got the highest ratings on the sites as well as a bunch of positive comments. The strength of the idea gave us the possibility to put a very limited budget on producing great advertising/entertainment instead of buying media, resulting in a contact cost way below 0.1 euro.

And best of all, Bellingham continues to be a best-seller wine in the stores, defying the general wine trends in Sweden.