Cannes Lions
DROGA5, New York / BELVITA / 2015
Overview
Entries
Credits
Description
The U.S. is fairly open and non-restrictive when it comes to branded entertainment.
Execution
We created a Morning Win microsite to serve as a hub for a social giveaway with morning-themed prizes, including coffee mugs, tote bags and a Segway for commuters. The site housed more than 30 dedicated short videos designed to parody the gimmicky, hard-sell tactics that TV shopping networks are known for employing.
The microsite was promoted through Facebook and Twitter, where people were encouraged to tweet their own #Morningwin for a chance to win a prize.
Outcome
160M impressions
5,969 average daily visits
19,885 #MorningWin mentions
100,409 engagements with our tweets
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