Cannes Lions
GRAND CENTRAL SOUND STUDIOS, London / JOHNSON & JOHNSON / 2010
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For hay fever sufferers it can be literally be like going to war every day, battling against the everyday effects of pollen etc. Benadryl quite simply arms you with the weapons to do battle. The commercial uses this simple premise, but takes it to another level through ingenious use of sound effects and sound design and amazing visual shots and effects.
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