Cannes Lions

BENTLEY - THE BOOK

KIRCHERBURKHARDT, Berlin / BENTLEY MOTORS / 2014

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Overview

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Credits

OVERVIEW

Description

It was important to amplify brand characteristics through the book’s design and production. The content had to be powerful, engaging and inspiring; the styling must envelop the reader both in Bentley’s rich heritage, and in the ways the brand has modernised over the years.

Execution

A beautiful coffee-table book allowing the reader to explore the Bentley world. Over five chapters, it offers a stunningly visual and inspirational connection with the brand. The images are an intimate but expansive look at every aspect of Bentley. Text is purposely minimal, providing ideas and insights that elaborate on key points. The cover represents Bentley’s hallmark of distinctive luxury.

Outcome

There are no existing informations about the success at this time.

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2021, BENTLEY MOTORS

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