The core idea is orange flags themselves. To improve and promote people's understanding, we made [Future Extra Edition] and [Misanga].

[Future Extra Edition]

Most of the news around the world about disasters often portray either a tragic past or a pessimistic vision of the future; we can seldom find any trace of hope in them. Also, people often try to forget any information that is inconvenient to them and instinctively hope that everything will be alright for them. Which is why we decided to publish the "Future Extra Edition" to remind people that a tsunami struck the land 1 year ago, hopefully. We delivered it in a format that will allow people to register the location of an "orange colored flag" when they find one.

[Misanga]

To involve another people except for seaside-inhabitants, we provided the useful item: generating unique, fashion-familiar, social good or various other contexts for our project.

• Implementation of the PR activities / Timeline / Scale

In the Pacific coastal regions of Japan, tsunami disasters by the Nankai Trough Mega Earthquake are anticipated.

The #beORANGE hold events in an effort to raise approximately 100 orange flags along the coastal town or coastlines.

(These were located on tsunami evacuation buildings, schools or apartments. All terms and locations were based on the hazard map of each region.)

Start: July 18: Marine Day

End: World Tsunami Awareness Day

At October 23rd, we delivered the extras to inhabitants with 49 tsunami evacuation buildings orange. In advance, all building owner of the region agreed and started to raise flags in the morning.

During activities, we issued a convenient wristband. It has over 10 uses and can hold over 200kg among other functions.

1: Media Outputs

It had a PR reach of over 2.76 million people across Japan through 300 media.

$900,000 worth of free publicity: almost all contexts is very delightful and hopeful.

In our activities, the meaning of orange and misanga’s functions were especially featured on.

2: Target Audience Outcomes

Japan windsurfing association, Japan Sports Agency, administrations or Municipalities

approved us and 73 municipalities planted the flags in total.

The video has more than 170 thousand views in total.

The one tweet just after the tsunami was retweeted 1.8 million times.

One inhabitant left a voice-mail message(Japanese): the phone number on future extra was alive.

The critical message to future extra shows the disaster prevention is too hard to accept. If it happens in a few days, he will use the opposite words.

[ download(dropbox): https://goo.gl/Qlo6QN ]

3: Business Outcomes

Over 4,000 misanga were sold out: about 6 million yen.

Miyazaki Prefecture decided to accept the flags in 2017.