The aim was to advertise the Berliner Zeitung newspaper by enlivening Berliners' pride in their city's detail, heritage and people. Over a breezy big band song, colourful Berlin building shapes form the letters of the alphabet. The effect is a vibrant homage bearing the fitting strapline: 'No other city has more to say.'

The commercial generated a lot of brand awareness and impulse test-orders for the Berliner Zeitung newspaper.