Cannes Lions
JWT CHILE, Santiago / BAYER / 2011
Overview
Entries
Credits
Description
Increase sales and stand out from the typical advertising competition
Execution
We always knew it had to be simple, the message is simple, so the illustration should be consistent with the idea.
Outcome
Sales increased, the design was highly praised, but more important is that now it is quite clear to consumers that the use of Berocca plus helps to increase concentration
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12 items