Cannes Lions

BEROCCA PLUS

JWT CHILE, Santiago / BAYER / 2011

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Overview

Entries

Credits

OVERVIEW

Description

Increase sales and stand out from the typical advertising competition

Execution

We always knew it had to be simple, the message is simple, so the illustration should be consistent with the idea.

Outcome

Sales increased, the design was highly praised, but more important is that now it is quite clear to consumers that the use of Berocca plus helps to increase concentration

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