Eurobest

Best Day Of My Life

SHELL BRANDS INTERNATIONAL, Baar / SHELL / 2017

Awards:

1 Bronze Eurobest
Case Film
Film
Demo Film
Presentation Image
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Background

We all know there are many social and health issues in the world. But not all of us are aware that one of the reasons that causes them is the lack of energy. Over 1.1 billion people in the world have no access to energy at all. Kids in Brazil are exposed to drugs and violence in the darkness, people in Kenya rely on kerosene lamps as the only source of light which may cause serious health deseases. So not only we need more energy, it also has to be cleaner and more sustainable. And even though there are many people that are already working on clean energy solutions, to make the real difference we all need to work together.

Description

6 international artists are performing the Best Day of My Life song while showcasing different and innovative bright energy solutions:

kinetic tiles using footsteps to power lights, turning coffee grounds into burnable fuel logs, collecting cooking oil and turning it into biofuel, use the wind from traffic to produce electricity, a lamp that is lit using the weight of a bag of rocks, solar panels. All this with the objective to send the message about the world's need of new ways to harness and generate power and the importance of everyone's collaboration to make it happen and this

way #makethefuturetogether.

Execution

The Best Day of My Life music video united acclaimed performers all around the world such as Pixie Lott, Luan Santana, Tan WeiWei, Jennifer Hudson, Yemi Alade and the legendary producer, Steve Aoki. Each of the artists represented an energy startup supported up by Shell. The video was launched on social networks, featured in landmark squares in NY, London and Buenos Aires. We also made an interactive version where users could create their own sound and visual combinations and it made history as Snapchat's first interactive vertical music video. But it didn't end there. The artists also visited Rio de Janeiro spreading the energy innovations and setting up a rooftop concert that was broadcasted via Facebook Live.

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