Cannes Lions

PRESENTATION MATERIAL PRODUCTIONS

BBDO NEW YORK, New York / FEDEX / 2010

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Overview

Description

A small-company boss has a make-or-break client presentation in New York. He asks a trusted employee who the company’s best “presentation guy” is. The answer: ”Carl.” We then meet Carl, seated before some intimidating-looking clients. He’d better be ready to give the presentation of his life. But something about Carl seems off. We then learn that Carl’s reputation as the “presentation guy” was earned because he’s the back office expert who trusts FedEx Office to print presentations. He’s never been in front of clients in his life—as we soon find out.

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