No present is dearer to a mother than the affection of her child. That's why we created the Best Mother in the World Award, a Facebook app on which fans of the brand can create virtual customizable awards for their mothers and send it to them along with a message on the social network. After that, we chose the best messages and turned them into actual trophies, which were delivered to their homes.

* The video inviting people to create a trophy had over 59 thousand views on YT: the most watched video on the Electrolux channel.

* During the campaign (April 26 - May 12) we gained over 42,500 new fans

* 7,000 trophies created