States United To Prevent Gun Violence (SUPGV) tapped into the cultural phenomenon of unboxing videos and launched a PSA with a fictional eight-year-old influencer, Cayden. Unboxing opens like any other popular toy unboxing video. Cayden is in his parents’ bedroom, excited to share something with his followers. Except instead of revealing a toy, he unboxes the semi-automatic pistol his parents keep hidden in their closet. As Cayden enthusiastically shows it off for the camera—playing with it, loading it, drawing back the slide—he unwittingly puts himself in serious danger. This chilling video demonstrates to parents across America that if a gun is unlocked, it can be unboxed, and directs them to SUPGV.org for gun storage safety guidelines and gun safety education for kids.