Conan’s Clueless Gamer franchise has become one of the most popular franchises among CONAN fans. Conan and his self-proclaimed gaming nerd, Bley, play and review the latest and hottest gaming titles. The hilarious juxtaposition of their gaming knowledge and commentary has elevated this franchise to such popularity.

Working with an advanced copy of Fallout 4 and inspiration from the game’s art direction, Team Coco created a never-been-done-before extended cold open, set in the apocalyptic world of Fallout 4. This prequel story served as a seamless lead-in to the Fallout 4 Clueless Gamer segment. The Clueless Gamer segment set in the Vault from Fallout 4 featured Conan and Bley as they checked out Conan's "assets," turned feral ghouls in minty toothpaste, and explored a post apocalyptic CONAN set. The cold open and Clueless Gamer segments were distributed Turner's proprietary social targeting tool, turning it into one of CONAN’s biggest content promotions.

Team Coco recreated the world of Fallout 4's Apocalypse on the Warner Brother’s lot, with the first-ever sponsored cold open leading into Fallout 4's Clueless Gamer segment. The custom set featured recognizable items from The Vault, including Nuka Cola and Sugar Bombs breakfast cereal, as well as Conan and Bley in custom costumes that match the lead character from Fallout 4.

This was the first time CONAN ever created a sponsored, multi-platform Clueless Gamer segment, one of CONAN's most popular digital/content features.

The Fallout 4 Clueless Gamer segment was distributed across varius media outlets on-air, online and socially. Beta's partnership tested a new social product, Launchpad, to maximize the content's impact across platforms through proprietary, actionable insights for a multi-platform campaign, optimizing placement and engagement from start to finish. Utilizing proprietary insights and real-time content optimization, the video over-delivered views by +390%.

Videos generated 8.45MM total social views in the first month, and ranked as #1 video on Teamcoco.com during the flight.

Social posts generated 87.3MM impressions on Facebook & YouTube, collecting more than 370K engagements across Team Coco’s social platforms.

Press coverage included +100 stories featuring EW, Vulture, HuffPo, Mashable, Gamezone, Tech Times, Kotaku, IGN, and many more.

Fallout 4 shattered first day game sale records, shipping +12MM copies in the first 24 hours.