The trailer re-introduces the franchise to hardcore gamers and general audiences by bringing to life the 1950's inspired, off-beat future society, which gives this franchise its character. We accomplished this with a 1950's style television commercial and retro cell animation. The result was a trailer that drew its audience in with a unique approach and paid off with astounding game play set to a 1950's soundtrack resonating with the echoes of a destroyed and lost America from centuries past. In a market saturated with RPGs, this unique trailer broke through the clutter by opening a window into a new world.